Founded by British celebrity makeup artist, the brand's ethos is to ensure customers feel empowered and look and feel "fabulous" informing the brief for this launch.

we Collaborated with MECCA & WOOHAH TEAMS TO EXECUTE THE VISION FOR EACH PERFORMANCE. THIS INCLUDED LIGHTING, STAGING & COSTUMING leaving A LASTING AND UPLIFTING IMPACT THAT CHARLOTTE TILBURY’S AUSTRALIAN FOLLOWING WON’T FORGET ANYTIME SOON.

TO SET THE SCENE,

• Amy Vaughan Creative collaborating with the best in global beauty. Working with the @Meccabeauty team revealing @ctilburymakeup to the Australian market.

• @Bellapaigeofficial performing with purpose. Singing some of Charlotte Tilbury’s all-time favourite songs. Leading the way and performing virtually to some of Mecca’s most loyal beauty lovers.

• Helping one of Australasia's leading beauty retailers communicate the brand's ethos through concept, creative direction and production.