SWISSE GUMMIES
Supercharge your energy to fabulous.
Experience the electrifying energy that only the swisse Gummies can offer.
If you're looking to add a little excitement to your life, then the Swisse Gummies are the perfect prescription. This campaign's boldness is unmatched and its daring and innovative spirit is one we felt perfectly in sync with.
By blending a bold and daring approach with a fun and energetic attitude of The Inspired Unemployed, the campaign successfully captures the essence of what Swisse’s target audience seeks in a product. This daring campaign is full of audacious messaging, and tongue & cheek humor. It targets a new-age consumer for Swisse Gummies.
IMMUNE (YELLOW)
We're now all too familiar with the need to support our immunity. Rocking a recycled plastic bag, overturned bucket hat as a mask and a pair of washer shoe covers, no germs here!
B+ ENERGY (ORANGE)
Rocking a bright orange neoprene dress, power extension leads and a tangle of electric wiring - Representing B+ Energy support, vitality and mental concentration (99.9% sugar free!)
HAIR, SKIN, NAILS (PINK)
Taking these three familiar human elements, This couture dress (made entirely out of wigs) and razor sharp eyewear was inspired by the key benefits of this particular 'Gummies' product.
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Most knowN for getting lol's out of Gen Y worldwide, The inspired unemployed (Two Australian larrikins) hit the runway launching SWISSE’S new Gummies range.
The runway, perfectly MC'd by COMICAL BROTHERS luke and sassy scott launched the product with a big FUN bang.
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This campaign is undoubtedly one of the brand's most vivid to date, signaLling their determination to push the boundaries and promote their new Gummies range.
we were so excited to be a part of it.
CREDITS
CLIENT - SWISSE
EVENT MANAGEMENT & STYLING - STELLA & CO
CATERING - COOKES FOOD
PR - AMPR GROUP
ENTERTAINMENT & RUNWAY CHOREOGRAPHY - AMY VAUGHAN CREATIVE