SYNTHESIS.
LANDMARK BY LEXUS.
the fusion of human and artificial intelligence, blending cutting-edge technology with timeless craftsmanship.
WE STAND AT THE PRECIPICE OF THE FOURTH INDUSTRIAL REVOLUTION, AN ERA DEFINED BY ARTIFICIAL INTELLIGENCE, INTUITIVE SMART TECHNOLOGY, MACHINE-TO-MACHINE DIALOGUE AND THE EVER-EXPANDING INTERNET OF THINGS.
THESE FORCES ARE RESHAPING THE HUMAN EXPERIENCE WITH LASTING, TRANSFORMATIVE EFFECT.
LEXUS HAS LONG BEEN A PIONEER IN THIS REALM, EXPLORING HOW EMERGING TECHNOLOGIES CAN DRAW HUMAN AND MACHINE INTO CLOSER COMMUNION.
THROUGH FRICTIONLESS INTERACTION AND FINELY ATTUNED MOBILITY, LEXUS IS CHARTING A FUTURE WHERE VEHICLES NOT ONLY RESPOND, BUT UNDERSTAND A CHOREOGRAPHY OF INTUITIVE MOVEMENT THAT MIRRORS THE NUANCE OF HUMAN INTENT.
WE WERE GIVEN THE CHALLENGE TO CREATE A PERFORMATIVE INSTALLATION THAT COULD STAND TO SCALE AGAINST THE IMPRESSIVE THREE-STOREY FAÇADE AND VISUALLY ARTICULATE THE CONCEPT OF ‘SYNTHESIS’.
THE MERGING OF INDIVIDUAL ELEMENTS INTO A UNIFIED WHOLE. THIS IS WHERE THE PARASOL CONCEPT EMERGED.
THROUGH SYNCHRONISED MOVEMENT AND A COLLECTIVE RHYTHM, THE PARASOLS CREATED A VISUAL LANGUAGE THAT EMBODIED THE ESSENCE OF SYNTHESIS: MANY PARTS MOVING AS ONE TO FORM SOMETHING GREATER THAN THE SUM OF ITS COMPONENTS.
LANDMARK BY LEXUS 2025 REFLECTS THIS ETHOS WITH CLARITY AND BEAUTY.
THE PAVILION STANDS AS A TESTAMENT TO THE ELEGANT FUSION OF HUMAN INTELLIGENCE AND ARTIFICIAL INTELLIGENCE. A HYBRID FUTURE WHERE CUTTING-EDGE SYSTEMS ARE INTERLACED WITH THE SOUL AND PRECISION OF HISTORIC CRAFTSMANSHIP.
IT SIGNALS A NEW ERA OF TAKUMI MASTERY, WHERE THE NATURALLY HUMAN IS REFINED THROUGH THE PERFECTLY GENERATED, AND WHERE PERSONALISED LUXURY FINDS ITS NEXT EVOLUTION.
THIS IS SYNTHESIS: A HARMONIOUS CONVERGENCE GUIDING LEXUS TOWARD THE FUTURE.
FOOTAGE
credits
CREATIVE DIRECTION: THE BIG GROUP HOSPITALITY AGENCY
CLIENT: LEXUS AUSTRALIA
EVENT: FLEMINGTON VRC
STRUCTURE: SPACECUBE MODULAR
FIT OUT: THE MELBOURNE BUILDER
DESIGN COLLABORATOR: BRAHMAN PERERA
VEHICLE ACTIVATOR: CRAFTING PLASTICS
FLORAL COLLABORATOR: FJURA
COLLAGE ARTIST: SIMONE ESTERHUIZEN
CULINARY COLLABORATOR: CHEF JOSH RAINE
CULINARY COLLABORATOR: LE YEAH LLOW
BEVERAGE ACTIVATOR: ST REMIO COFFEE
ENTERTAINMENT CURATION: AMY VAUGHAN CREATIVE
CHOREOGRAPHY: MARKO PANZIC
DANCE CAST: PATRICK MGMT, PATRICK SCHOOL OF THE ARTS
VIDEOGRAPHY: THICK BLACK FRAMES STUDIO