ilumina.
A NEW ICON BY ‘THE BIG GROUP’
THERE ARE VENUES…
AND THEN THERE IS ILUMINA.
A NEW ICON BY ‘THE BIG GROUP’, QUIETLY MONUMENTAL, SITTING IN THE HEART OF SYDNEY’S CIVIC SOUL, MARTIN PLACE.
THE LAUNCH WELCOMED 500+ GUESTS FROM INDUSTRY LEADERS TO CREATIVES, ALL GATHERED BENEATH A STRIKING CANOPY OF STEEL, LIGHT, AND SUSPENDED FLORALS BY JOOST BAKKER.
THE BIG GROUP ENGAGED MANY CREATIVE COLLABORATORS TO BRING THIS PROJECT TO LIFE OF WHICH AMY VAUGHAN CREATIVE WAS DELIGHTED TO BE ONE OF.
WALKING INTO THIS SPACE FELT LIKE STEPPING INTO THE FUTURE. EVERY SURFACE SHINEY. EVERY LINE, DELIBERATE.
ARCHITECTURE IN MOTION. A PLACE THAT WANTED TO BE FELT. WHEN AMY STOOD BENEATH ITS CELESTIAL CEILINGS, SHE KNEW: THE ENTERTAINMENT COULDN’T JUST SIT ALONGSIDE THIS BUILDING…
IT HAD TO SPEAK TO IT.
REFLECT IT.
BECOME IT.
GUESTS WERE WELCOMED BY SOMETHING THAT COULD SIT IN THE SAME GALAXY AS HANS ZIMMER’S DUNE, INTERSTELLAR, OR KUBRICK’S WARPED SONIC DREAMSCAPE IN 2001: A SPACE ODYSSEY.
A SONIC MIRROR OF THE BUILDINGS PARADOXICAL BEAUTY: INDUSTRIAL BUT DIVINE.
TOGETHER, AMY VAUGHAN AND JAKE MEADOWS (AN ARTIST KNOWN FOR BENDING TIME AND SPACE THROUGH SOUND) CRAFTED A SOUNDSCAPE THAT MOVED THROUGH ILUMINA WITH A METALLIC ENERGY.
JAKE MEADOWS SAT PERCHED ON A STEEL STAIRCASE WITH HIS TRIO OF ELECTRIC HARPS CASTING ETHEREAL FREQUENCIES DOWN INTO THE CROWD.
AFTER ENJOYING BESPOKE COCKTAILS BY @MAYBE_SAMMY_SYDNEY AND DELICATE CANAPÉS AMONGST THE SUSPENDED BOTANICAL UNIVERSE CREATED BY JOOST BAKKER, GUESTS BEGAN TO MOVE THROUGH ILUMINA TO THE NEXT PART OF THE EVENING.
PRECISION-CUT & MIRROR-SHARP. ORIGINALLY CURATED BY THE DREAM DANCE COMPANY, ‘ICON’ WAS RECOMMISSIONED — AND COMPLETELY REIMAGINED. UNDER THE VISIONARY DIRECTION OF MARKO PANZIC AND THE CHOREOGRAPHIC GENIUS OF PARIS CAVANAGH, THE PIECE WAS NO LONGER JUST A WORK OF DANCE. IT WAS AN EXTENSION OF ILUMINA ITSELF.
HAIR SLICKED LIKE LIQUID METAL. EACH DANCER LOOKED AS THOUGH THEY HAD STEPPED OUT OF A BEAM OF LIGHT AND INTO OUR DIMENSION.
WE DREW FROM ILLUMINA'S MATERIAL PALETTE. METAL, CHROME, GLASS, STRUCTURED WITH SILVER SILHOUETTES THAT FELT ENGINEERED, NOT TAILORED. WE CRAFTED LOOKS THAT WERE LESS ABOUT BEAUTY AND MORE ABOUT TRANSCENDENCE.
ILUMINA - A FUTURISTIC FORCE OF DESIGN, PERFORMANCE AND ATMOSPHERE.
THE BUILDING WAS THE BRIEF, AND EVERY CREATIVE RESPONSE SIMPLY BENT TO ITS FREQUENCY.
FROM SOUND TO STYLING, MOVEMENT TO MOMENT, ILUMINA CHALLENGED US TO CREATE BEYOND THE EXPECTED.
WHAT BEGAN AS A VENUE LAUNCH ENDED AS SOMETHING ELSE ENTIRELY:
A PORTAL.
AN INVITATION.
A NEW ERA IN EVENTING EXPERIENCE.
ILUMINA IS HERE, AND THE FUTURE OF EVENTS HAS ARRIVED.
FOOTAGE
CREDITS
CLIENT: THE BIG GROUP
VENUE: ILUMINA
ENTERTAINMENT CURATION: AMY VAUGHAN CREATIVE
’ICON’ CREATIVE DIRECTION: MARKO PANZIC
’ICON’ CHOREOGRAPHY: PARIS CAVANAGH
PRODUCTION: HARRY THE HIRER
DANCE CAST: ALEX MIEDZINSKI, LILLY JACKSON, EVA CHAPELLE, WINSTON SKY, JAIDEN CALTABIANO, THOMAS YOUNG.
MUA: SEAN BRADY
HAIR: KYYE
STYLING: PETER HILTON LENNON
VIDEOGRAPHY & EDITING: ILUMINA STUDIO